Kohl’s
Intern Design Challenges
During my internship at Kohl’s I participated and presented intern design challenges including improving current product line, researching current market place, consumer interests, and applied finding to further products.
The pandemic has changed the way we socialize and entertain at home, instead of spending money on going out, people are more inclined to enhance their home space. By interviewing Gen z’s and Millennials, I was able to better understand their lifestyle and purchasing power.
Final Interview Project
Before earning my intern title I was tasked with designing a collection for spring 2023 for any private Kohl’s brand, considering how customers have changed since the pandemic.
Design Objective
Spring collection 2023 that will resonate with Gen Z and Millennials post pandemic.
Brand Identity
Field Research
Material & Color
Concept Development
Final collection
Style Expression Challenge
Sonoma Southern Charm
Creating a collection for any Kohl’s brand following a specific style expression Kohl’s has.
Trend Inspiration
Material & Color
Concept Development
Final collection
